NJPIRG
Creative Agency Reimagined
Project Concept Label
FRAMER, UI/UX Design, Website
Project Type
INTRODUCTION
As Visibility Director for NJPIRG, I supported the Hunger and Homelessness campaign by leading design and outreach initiatives. The focus was on raising awareness, mobilizing students, and driving participation in service efforts across the local community.
DESIGNING METHOD
I created petitions, posters, and promotional materials that amplified campaign visibility and encouraged campus involvement. Beyond design, I coordinated with student leaders, assisted in health clinic operations, and contributed over 90 volunteer hours. My work combined creative strategy with hands-on service to ensure the campaign reached its goals.
FINAL PERFORMANCE
The campaign had a measurable impact: we collected 1,000+ donations through clothing drives, supported 50+ individuals through a student-led health clinic, and exceeded outreach targets through petitions and events. This experience showed me how design, communication, and service can work together to create meaningful change in my local community.