SERVICES

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USER-FIRST. DATA-DRIVEN. EVIDENCE-BASED

I design with users at the center and leverage data to validate every design decision. Through usability testing and statistical analysis, I aim to uncover hidden patterns that reveal not just what users do, but why they do it. These insights inform design solutions that are measurable, impactful, and grounded in evidence.

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"WITHOUT DATA, YOU'RE JUST ANOTHER PERSON WITH AN OPINION."

William Edwards Deming

Economist

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"WITHOUT DATA, YOU'RE JUST ANOTHER PERSON WITH AN OPINION."

William Edwards Deming

Economist

bg-image

"WITHOUT DATA, YOU'RE JUST ANOTHER PERSON WITH AN OPINION."

William Edwards Deming

Economist